Your Privacy Matters to Us

This Privacy Policy describes how LiveWell Collective (“LiveWell Collective,” “we,” “our,” or “us”) collects, uses, and shares information about you when you visit LiveWellCollective.com (the “Site”), use our services, or interact with us. By using our Site, you agree to the collection and use of information in accordance with this policy.

01

Information We Collect

We collect information you provide directly to us, information collected automatically when you use our Site, and information from third-party sources.

Information You Provide Directly:

• Name, email address, phone number, and mailing address when you register, subscribe to our newsletter, or make a purchase.
• Account login credentials.
• Payment information (processed securely by our payment processors — we do not store full card numbers).
• Health and wellness preferences or goals you voluntarily share with us.
• Communications you send us, including support requests and survey responses.
• Content you post in community forums or comments sections.

Information Collected Automatically:

• IP address, browser type and version, operating system, and device identifiers.
• Pages viewed, links clicked, time spent on pages, and referring URLs.
• Search terms used on our Site.
• Date and time of your visit.
• Cookie identifiers and pixel data (see Sections 3 and 4 for details).
• Purchase history and browsing behavior on our Site.

Information from Third Parties:

• Information from social media platforms (such as Meta/Facebook and Instagram) if you connect your account or interact with our social content.
• Demographic and interest data from advertising partners to better personalize your experience.
• Analytics providers.

02

How We Use Your Information

We use the information we collect to:

03

Meta Pixel & Advertising

What is the Meta Pixel?
The Meta Pixel is a small piece of JavaScript code placed on our website that allows us to measure the effectiveness of our advertising by understanding the actions visitors take on our Site. It enables us to track conversions, optimize ads, build targeted audiences, and remarket to people who have previously visited our Site.

What Data the Meta Pixel Collects:

• Pages visited on our Site (including product pages, checkout, and confirmation pages).
• Actions taken — such as viewing content, adding items to a cart, initiating checkout, making a purchase, or completing a registration.
• Your IP address, browser type, and device information.
• Hashed versions of personal data you provide (such as email address or phone number) for matching your profile on Meta's platforms. This data is hashed (encrypted) before being sent to Meta.
• Cookies set by Meta on your browser.
• Referring URL and the URL of the page you are visiting.

How We Use This Data:

• Conversion Tracking: Measuring when someone who saw our Facebook or Instagram ad subsequently took an action on our Site (e.g., made a purchase).
• Retargeting / Remarketing: Showing ads on Facebook and Instagram to people who have previously visited our Site or taken specific actions.
• Custom Audiences: Creating audiences of our customers or site visitors to show them relevant ads on Meta platforms.
• Lookalike Audiences: Finding new potential customers on Meta platforms who share characteristics with our existing customers.
• Ad Optimization: Improving the performance and targeting of our paid advertising campaigns on Facebook and Instagram.

Data Sharing with Meta:
When you visit our Site, certain data — including your browsing behavior and, where applicable, hashed personal identifiers — is automatically shared with Meta Platforms, Inc. This data sharing occurs through both the Meta Pixel (browser-side) and, where implemented, Meta's Conversions API (server-side). Meta may combine this information with data it has collected from you through your use of Facebook, Instagram, and other Meta products.

Meta's Use of Your Data:
Meta uses pixel data in accordance with Meta's Privacy Policy. Meta may use this information to improve its ad systems and products.

How to Opt Out of Meta Advertising:

• Adjust your Facebook Ad Preferences.
• Use the Off-Facebook Activity tool to limit data Meta receives from third-party sites.
• Opt out of interest-based advertising through the Digital Advertising Alliance or Network Advertising Initiative.
• Disable cookies in your browser (see Section 4).

04

Cookies & Tracking Technologies

We use cookies, web beacons, pixels, and similar tracking technologies to collect and store information about how you use our Site.

Managing Cookies:
You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. Please note that disabling certain cookies may affect the functionality of our Site. For more information, visit allaboutcookies.org.

05

Sharing Your Information

We do not sell your personal information. We may share your information in the following circumstances:

• Service Providers: Third parties that perform services on our behalf, such as payment processing, order fulfillment, email delivery, customer support, website hosting, analytics, and advertising (including Meta Platforms, Inc.).
• Advertising Partners: We share data with advertising networks, including Meta, to deliver targeted advertisements and measure ad performance. This may include hashed email addresses, pixel data, and behavioral data.
• Business Transfers: If we are involved in a merger, acquisition, asset sale, or similar transaction, your information may be transferred as part of that transaction.
• Legal Requirements: When we believe disclosure is required by law, court order, or governmental authority, or to protect the rights, property, or safety of LiveWell Collective, our users, or others.
• With Your Consent: In any other circumstances with your prior consent.

06

Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required by law. When information is no longer needed, we securely delete or anonymize it.

• Account data: Retained while your account is active and for a reasonable period thereafter.
• Transaction records: Retained for up to 7 years for accounting and legal compliance.
• Marketing preferences and opt-outs: Retained indefinitely to honor your choices.
• Cookie data: Retained per the expiry settings of each cookie (typically 30–180 days for advertising cookies).

07

Your Rights & Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Deletion: Request deletion of your personal data (“right to be forgotten”).
• Portability: Request transfer of your data to another service provider.
• Objection: Object to certain processing, including processing for direct marketing and profiling.
• Restriction: Request that we restrict processing of your data in certain circumstances.
• Withdraw Consent: Where processing is based on consent, withdraw it at any time without affecting prior processing.

Marketing Opt-Out:
You may opt out of receiving promotional emails from us by clicking the “unsubscribe” link in any marketing email or by contacting us directly. Even after opting out, you may still receive transactional or administrative communications.

California Residents (CCPA/CPRA):
California residents have additional rights under the California Consumer Privacy Act and California Privacy Rights Act, including the right to know what personal information is collected, the right to opt out of the sale or sharing of personal information, the right to limit use of sensitive personal information, and the right to non-discrimination for exercising your privacy rights. To submit a California privacy request, contact us at support@sx3sites.com.

EU/UK Residents (GDPR):
If you are located in the European Economic Area or United Kingdom, you have rights under the General Data Protection Regulation (GDPR) and UK GDPR. Our legal bases for processing include consent, contract performance, legitimate interests, and legal obligation. You may lodge a complaint with your local supervisory authority.

08

Children's Privacy

Our Site is not directed to children under the age of 13 (or 16 in the EEA), and we do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal data from a child under the applicable age threshold without parental consent, we will take steps to delete that information promptly. If you believe we have collected information from a child, please contact us at support@sx3sites.com.

09

Security

We implement commercially reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include SSL/TLS encryption for data in transit, access controls, and regular security reviews.

However, no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot guarantee absolute security, and we encourage you to use strong, unique passwords for your account and to be cautious about the information you share online.

10

Third-Party Links

Our Site may contain links to third-party websites, social media platforms, and services that are not operated by us — including Meta (Facebook and Instagram). This Privacy Policy does not apply to those third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

Embedded social media features (such as “Share” or “Like” buttons) may allow third-party platforms to collect information about your visit even if you do not interact with these features. Your interactions with those features are governed by the privacy policy of the company providing them.

11

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the “Last Updated” date at the top of this policy and, where required, notify you via email or a prominent notice on our Site.

We encourage you to review this policy periodically to stay informed about how we are protecting your information. Your continued use of our Site after any changes constitutes acceptance of the updated policy.

12

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: